

The Neon Elm
The moveA 100-year-old Spanish-style building that everyone read as a dated SRO. We saw a boutique hotel under the red paint, and repositioned it top to bottom.
- 50rooms
- $6.4Mpurchase, 2022
- 100 yrold building, fully repositioned

Value-add boutique hospitality in coastal San Diego. We buy off-market, reposition hard, and operate for NOI. Led by Adam Dailey, an operator for 25 years.


The moveA 100-year-old Spanish-style building that everyone read as a dated SRO. We saw a boutique hotel under the red paint, and repositioned it top to bottom.


The moveThe Santa Clara Motel: steps from the sand, priced like a motel. We rebuilt it into the hotel guests post about: a moon-gate courtyard, with bikes and boards included.

The moveA historic SRO nobody wanted. We turned it into offices, then a profitable short-term rental, then sold it to an operator.
Brokers, owners and operators call us first, because we close on what we say.
Seller carry, master leases, partnerships. We shape the deal to fit the asset, not a template.
We've run hospitality for 25 years. We only underwrite renovations we know how to execute.
Nobody is making more coastal San Diego. We buy to own, not to flip.

Finding the deal is the edge. Seeing what a building can become is the rest of it. Adam has spent 25 years moving guests, first at the Olympic Games and now in coastal San Diego hotels, and he underwrites every property as the person who will run it.
The Bronco Surf platform handles acquisitions, asset management and on-site operations, with 100+ people across our properties and long-standing partners in lending, construction and management.
Adam's story →Opportunities are shared privately with accredited investors on our list. Nothing on this site is an offering.
Join the private investor list Name, email, accredited status, typical check size. About 30 seconds.A hotel, hostel or STR portfolio in coastal San Diego, $1M–$8M, that needs work? Send it. Off-market is our favorite kind.
Send us a deal Address, asset type, keys, asking price. We reply to every submission.